PCB Withholds PSL 11 Broadcast Rights in India as Global Media Value Soars

The Pakistan Cricket Board (PCB) is shaking things up! They’ve kept the broadcast rights for the Pakistan Super League 11 (PSL) out of the Indian market. But get this – they’ve also finalized a super sweet deal for international media rights everywhere else. PSL 11, which is going to be held from March 26 to May 3, is already hyped, and the player auction is on February 11!

Walee Technologies Gets the Nod (Except for India)

So, Walee Technologies snagged a one-year agreement for the international media rights, leaving India out. They offered the most money, which was even more than the PCB was expecting.

This deal is kind of a big deal. It’s a crazy 149% more than what they got last time for those same regions. Basically, more people are watching the PSL, and it’s getting way popular across the globe.

PSL is leveling up

Since 2016, the Pakistan Super League has slowly become Pakistan’s top sport. Every season, broadcasting, sponsorships, and online buzz go up, putting the PSL right up there in the world of T20 cricket.

Salman Naseer, who is incharge of the PSL, sees the rights sale as proof that the league is awesome and loved worldwide. He said that the growth came from the hard work of the teams, players, and partners who have been building up the PSL brand each year.

Keeping India Out

The PCB’s move to keep the Indian market rights is happening because of tension in cricket relations. No Indian channel will show PSL 11, but everyone else in the world can watch it through the global rights deal.

The PCB wants to protect what the league is worth. India has always been a huge market for cricket, so this change matters a lot.

Walee Technologies and the Made in Pakistan Vibe

For Walee Technologies, getting the PSL international broadcast rights is a big win. The company thinks it shows that Pakistani companies can be great too and do well worldwide.

Walee has big plans to make the broadcast better and give fans fresh ways to enjoy the event online and on TV.

PSL’s Story

The PSL has come a long way. There have been tough times, security worries, and competition, but it has kept getting bigger and better.

The huge jump in international media rights money for PSL 11 shows that it’s important to a lot of people, even outside of Pakistan.

Going Global the Right Way

As PSL 11 gets closer, the PCB wants to spread the tournament even further and make sure fans all over the world have a great time watching. By getting a super deal and keeping India out, the PCB is proving that it’s dedicated to making the PSL brand super strong, no matter what.

This decision says, the league is confident and ready to play, making it a key part of T20 cricket worldwide.